Most startups fail, and it’s not because they didn’t work hard enough. The real reason? They focused on building a product before understanding their customers.
In this deep dive into The Four Steps to the Epiphany by Steve Blank, we break down the proven system that separates successful startups from failures. If you’re launching a product, starting a business, or just want to understand why some companies scale while others crash, this is a must-watch.
What you’ll learn in this video:
Why the "build it and they will come" strategy is a myth
The four-step process that helps startups find product-market fit
How Webvan lost $1.2 billion by ignoring these principles
The difference between customer development and product development
Why understanding your market type is critical to success
This book has shaped how top entrepreneurs and investors think about startups. Watch until the end to avoid the mistakes that kill most businesses.
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