Marketers have been fed the same advice for years: focus on niche targeting, build customer loyalty, and double down on retention. But what if everything you’ve been taught is actually holding your brand back?

In How Brands Grow, Byron Sharp shatters the myths of traditional marketing with hard data and real-world case studies. This video breaks down the key takeaways, exposing why loyalty programs don’t drive growth, niche targeting is overrated, and why reaching the masses is the only way to scale a brand.

If you want to future-proof your marketing strategy and stop wasting money on outdated tactics, watch until the end.

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