[00:00:05] Summary: Robert grew up in Los Angeles and now runs an advertising agency called Brill Media. He got into advertising through internships and a job at Universal Music. He believes that college prepared him for his career and advocates for taking things slow after graduation. [00:05:22] Summary: Starting a business requires experience and responsibility. [00:10:10] Inclusive culture, learning, and starting agency. [00:16:04] Mindset and burning desire drive success. Motivate through communication and flexibility. [00:21:52] Small agency benefits impact, no oversight. [00:26:08] Effective social media tactics for businesses: 1. Commit to daily posting on TikTok. 2. Use easily accessible setup for content creation. 3. Focus on minimal level of quality. 4. Post as much content as possible. 5. Amplify content on other platforms. 6. Reconnect and expand your network. [00:31:10] Effective communication leads to successful sales. Utilize social media, starting with TikTok, to find what content resonates with your audience. Focus on creating predictable, repeatable, and scalable content. You don't need millions of followers, just a few loyal clients. Embrace the curious learner bias and share your knowledge to establish expertise. Use different types of content to address different audience needs. [00:35:33] Understanding and solving problems through viral marketing adjacent content. AI accelerates tasks like retargeting. [00:40:20] AI accelerates work, but shouldn't replace humans. [00:45:24] Art is rapidly changing in a short period of time, and consumers are accepting it.

Robert's website: https://brillmedia.co