In this episode, we sat down with someone who's been part of Centify's journey from day one: Petter, Go-to-Market Lead at Sana and one of the earliest believers in our mission.

What started as feedback on a Figma prototype, now turned into a deep-dive into:

→ How Sana evolved from a learning platform to a dual-product AI company

→ The power of consultative sales and how AI enhances (not replaces) that process

→ Building global sales teams with smart, fair, and motivating commission structures

→ Why simplicity is the ultimate sophistication when designing incentive schemes

We also talked about he role of AI agents in everyday sales tasks, and what it really means to create product-driven growth, without sacrificing the human touch.

Petter's clarity on aligning incentives with business outcomes is gold for any sales leader scaling internationally.

Give it a listen! You’ll walk away with practical ideas and probably rethink your commission strategy.

Now live on Spotify, Apple Podcasts and Youtube 🚀