This time, we bring you a special episode, part of a series reviewing the first round of new gTLD applications.

In this series, we will explore what has worked well for brands, why they decided to apply, how they chose which TLDs to apply for, and what lessons they have learned that could be used in the next round of applications.

In part one, our hosts Ashley Roberts and Stuart Fuller had a chat with Vivek Goyal, COO & Co-founder at LdotR. He shared his experience with applying for four TLDs, the difficulties he and his team encountered, and what potential applicants should be aware of if they want their own brand TLD.