What if the key to hyper-personalized marketing lies in the stars? In this episode of The Collaborative Canvas, host Ankesh Saxena sits down with Smriti Singh Bhatia, Chief Visionary Officer at Incognito Insights, to explore how astrology and consumer behavior intersect. From impulsive Aries to analytical Virgos, discover how zodiac traits can influence buying patterns, brand loyalty, and decision-making. We dive into: The science behind linking zodiac signs with consumer psychology How System 1 and System 2 thinking connect with subconscious choices The future of astrology-driven marketing in the age of AI If you’re a marketer, founder, or just curious about the cosmic side of consumer insights, this episode will expand your perspective.