Join us for an engaging conversation with Nikki Ivey as we unravel the mysteries of call reluctance and discover how to make cold calls feel less "cold." Nikki shares insights from both the seller's and buyer's perspectives, emphasizing the power of genuine connections in sales. Explore the world of Income Producing Activities (IPAs) and learn why they are crucial for scaling your outbound sales efforts. Tune in for valuable tips on making your calls more engaging and meaningful.