Owain emphasizes the enduring effectiveness of cold calling, while also acknowledging the importance of newer channels like LinkedIn. He shares key skills for cold calling success, such as active listening, the art of asking open-ended questions, and the strategic use of pauses to enhance conversations. Looking ahead, Owain predicts a shift in engagement strategies, suggesting an integration of various channels alongside traditional phone outreach. Tune in for a deep dive into the evolving landscape of sales and discover strategies to stay ahead in the game.