Who’s really running your marketing?
Is it you? Or is it your boss?
Too many businesses (and business owners, to be honest) confuse marketing leadership with marketing operations.
Making ads, posting on social, recording podcasts, organizing events. All of this stuff is promotions. It's marketing operations.
That's not to say ops isn't important. Of course it is. But ops is tactical. It's the result of Strategy, Research, Objective, etc.
If you're not doing that high-level strategic stuff, and spend all your time ordering stress balls and building email sequences, you're not in charge of marketing.
Your boss is.