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The Cognitive Marketer
Gee Ranasinha
25 episodes
1 day ago
Cut through the marketing noise with The Cognitive Marketer. In weekly 2-minute episodes. Host Gee Ranasinha, CEO of marketing agency and behavioral science practice KEXINO, shares fresh perspectives on what makes customers tick, why certain messages work, and how to build marketing that actually moves the needle. This isn't about tactics, trends, or "the next shiny thing." It's about understanding the underlying psychological triggers guiding buying decisions and using that knowledge to create smarter, more effective marketing.
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Marketing
Business
RSS
All content for The Cognitive Marketer is the property of Gee Ranasinha and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Cut through the marketing noise with The Cognitive Marketer. In weekly 2-minute episodes. Host Gee Ranasinha, CEO of marketing agency and behavioral science practice KEXINO, shares fresh perspectives on what makes customers tick, why certain messages work, and how to build marketing that actually moves the needle. This isn't about tactics, trends, or "the next shiny thing." It's about understanding the underlying psychological triggers guiding buying decisions and using that knowledge to create smarter, more effective marketing.
Show more...
Marketing
Business
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'Marketing' isn't the same thing as 'Promotion'
The Cognitive Marketer
55 seconds
1 month ago
'Marketing' isn't the same thing as 'Promotion'

Marketing optimizes for long-term value creation.

Promotion optimizes for immediate response.


Marketing asks "How do we help them succeed?"

Promotion asks "How do we get them to buy?"

The Cognitive Marketer
Cut through the marketing noise with The Cognitive Marketer. In weekly 2-minute episodes. Host Gee Ranasinha, CEO of marketing agency and behavioral science practice KEXINO, shares fresh perspectives on what makes customers tick, why certain messages work, and how to build marketing that actually moves the needle. This isn't about tactics, trends, or "the next shiny thing." It's about understanding the underlying psychological triggers guiding buying decisions and using that knowledge to create smarter, more effective marketing.