Most marketing failures begin not with poor execution, but with muddled thinking disguised as sophistication.

The real challenge isn't simplification. True simplicity requires starting with coherent ideas, not reducing existing complexity.

When each department adds its terminology and every stakeholder demands their language, we create intellectual exhibitionism masquerading as expertise.

Successful businesses match communication complexity to their audience's decision-making needs. Whatever we think, buyers don't equate complexity with expertise.

The pursuit of sounding impressive often sacrifices the clarity that drives action.