In this episode Joe Fletcher and Andrew Dunbar take a look at value creation in the age of artificial intelligence and digital proliferation. "In a world where AI can produce infinitely, what truly holds value?" This inquiry sets the stage for a thought-provoking conversation about the nature of scarcity and abundance. Throughout the episode, Andrew and Joe explore how value is perceived and created in different fields, from digital product design to live experiences like sports and arts. Tune in to this engaging episode of "Cognition Drift" to explore how we might navigate a future where the lines between digital abundance and human-crafted scarcity blur, creating new paradigms for value and meaning in our lives.