In episode 15, Andrew Dunbar and Joe Fletcher discuss the nuances of craftsmanship, user experience design, and the impact of AI on industry standards. The conversation kicks off with a mundane chat about the importance of skill and dedication, regardless of the profession. Andrew and Joe use the barista's role as a metaphor to discuss broader themes in technology and design. They question whether the democratization of tools through AI leads to a dilution of quality, drawing parallels between a barista mastering their craft and a designer or coder honing their skills. The talk focuses on how businesses often aim for 'good enough' rather than striving for excellence and later, ethical considerations in AI and data usage, reflecting on how technology often advances at the expense of smaller players and less protected regions. The takeaway message is to think about the value of excellence in a world that often settles for convenience.