In Episode 13 of "Cognition Drift," hosts Andrew Dunbar and Joe Fletcher delve deep into the evolving landscape of value creation in a world saturated with infinite digital outputs. As AI continues to reshape our understanding of productivity and creativity, the duo explores the paradox of scarcity within abundance and its impact on product design and user experience. Starting with a listener's comment on LinkedIn about the role of scarcity in a world where AI can generate limitless content, Andrew starts a discussion on what truly creates value when quantity is no longer a constraint. Joe brings an insightful perspective on how even mundane or traditional sectors like banking and insurance can intrigue and engage users by reimagining their approach to user experience, evolving into a broader philosophical debate on whether the effort and intent behind a creation, rather than its popularity or medium, imbue it with value.