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The Cognition Drift
Andrew Dunbar, Joe Fletcher
19 episodes
20 hours ago
Signals from the Edge of Digital
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Business
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Signals from the Edge of Digital
Show more...
Business
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S01E12 - High Craft vs. Low Craft: The Future of UX
The Cognition Drift
43 minutes 35 seconds
3 months ago
S01E12 - High Craft vs. Low Craft: The Future of UX

In episode 12 of the AI Podcast, hosts Joe Fletcher and Andrew Dunbar delve into an engaging discussion about the evolving landscape of User Experience (UX) design and its intersection with emerging technologies like artificial intelligence.

As UX professionals face the dynamic challenges of 2025 and beyond, Joe and Andrew explore what it means to create meaningful digital experiences in an AI-driven ecosystem. Andrew and Joe address a critical issue in the UX community— the fear of being replaced by AI. They dissect the distinctions between 'low craft' and 'high craft' jobs, emphasizing that while AI may automate more procedural tasks, the creative and empathetic aspects of UX design remain irreplaceably human. This part of the discussion underscores the importance of designers adopting a flexible, learning-oriented mindset to stay relevant. Joe also touches on the potential ageism in tech, suggesting that adaptability might be more naturally present in younger professionals but is equally valuable and possible for older individuals in the field. They explore how blending the innovation-driven energy of younger workers with the seasoned perspectives of experienced professionals can lead to more robust and innovative solutions. Wrapping up, Joe and Andrew reflect on the evolution of user interfaces and how understanding the full spectrum of user experience—from emotional to functional needs—can elevate a designer's work beyond mere aesthetics to meaningful impact. This episode is a must-listen for UX designers, product managers, and anyone interested in how technology reshapes careers and industries. Whether you're a seasoned professional or just starting out, the insights shared by Joe and Andrew will provoke thought about your own approach to technology, design, and career longevity in the digital age.


The Cognition Drift
Signals from the Edge of Digital