In episode 11 of our podcast, Andrew Dunbar and Joe Fletcher delve into the complex world of creativity and AI's impact on innovation. As technology rapidly evolves, the duo explores how artificial intelligence is reshaping the creative landscape, leading to a proliferation of ideas but also raising questions about the intrinsic value of these outputs.
The conversation kicks off with a casual chat about recent movies, subtly transitioning into a profound discussion on the future trajectory of creativity in an AI-dominated era. Andrew shares insights from a recent interaction on LinkedIn, where the topic of AI-generated videos sparked a debate on the essence and value of creativity when faced with limitless possibilities.
Joe reflects on a past interaction with a creative industry leader who foresaw the challenges and opportunities posed by AI's ability to generate endless content. This segues into a broader discussion on the role of human designers and creators in curating and directing this vast array of output to retain meaningful engagement and value.
A significant part of their exchange focuses on the concept of "taste" and "selection" in a world flooded with choices. How does one discern or curate what truly connects with an audience when everything is just a click away? They ponder the future roles of experience designers and the importance of appealing to specific tastes while managing an overwhelming influx of AI-generated content.