Show Notes

Introduction (2:45)
- Co-Host Brad Ford, Co-owner of Wicked Café, Vancouver, distributor of Intelligentsia Coffee in Canada

Nick Cho (5:17)
- Will he run as for a position on the SCAA Board?  

SCAA Talk – Retailers and the SCAA (8:37)
- Mark gives a primer on the SCAA and describes the components of the organization. (8:37)
- Brad and Mark talk about what retailers want and need from trade organizations like the SCAA. (15:16)
- Mark details four things the SCAA could do to stop the churn of retailer membership: increase communication; provide retailers with continually updated consumer education tools; offer training/informational products to retailers on the business side of coffee; and organize small regional events. (18:57)
- Mark and Brad discuss how the SCAA could interact with SCAA consumer members. (25:44)
- Mark announces that the CG podcast may host a debate in January between the candidates for SCAA second vice-president (should someone choose to run against Mark Inman). (29:40)

Ambush Interview! (33:17)
- Doug Zell of Intelligentsia Coffee briefs Mark and Brad on the coffees they will be tasting later in the show. Doug also talks about how they acquired the Tres Santos Micro-Lots and about restaurants that are now offering customers a menu of Intelligentsia micro-lot/Cup of Excellence coffees to choose from.

Coffee Tasting
- Rwandan Musasa (45:23): Medium body with an initial kick, berry notes, a bit of acidity and smooth finish. Mark’s first pick among the three when served with cream.
- Cruz del Sur, Peru (48:20): Intelligentsia’s new exclusive coffee. The Peru buying trip with Geoff Watts is described on the Intelligentsia web site. Sweet juicy tomatoey flavor; cream brings out chocolate notes.
- Tres Santos Micro-Lot, Almaguer, Colombia (50:26): First pick for both Brad and Mark as black coffee. Sweet with a red licorice aftertaste and a lot of intensity. With cream, Mark describes it as a cacophony of fruit.

Restaurant Coffee (56:15)
- Mark offers to record a how-to podcast on amping up restaurant coffee service on location at the fabulous Aurora Bistro, Vancouver. Mark and Brad look at ways restaurants can elevate coffee service, including offering press pot service, offering a selection of four or five quality coffees paired to desserts, and expanding the job of the sommelier to include coffee. Equipment and cost issues are discussed and Mark lays out his dream setup for restaurant coffee service.