Rachel Peterson is one of the family members that own Hacienda La Esmeralda in Panama, which has a claim to being the most recognisable coffee farm in the entire world.

Recently as the Best of Panama auction they didn't just break the record, the totally annihilated it, winning every category and setting a new world record of $30,000 USD per kg.

This is the first podcast Rachel who represents Esmeralda has done since the infamous auction, which will go down forever in the coffee history books.

Record prices like this haven't always been the story of Esmeralda. Kirk and Rachel discuss the early years, how they operated at a loss and how they built the brand of Esmeralda and Panama coffee collectively.

Kirk asks Rachel all about the competition, what the days following were like and together they addressed the industries reaction, most of which was positive, though there was some criticism.

This was one of the most logistically challenging podcasts we have done, so please enjoy!

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