Live with courage, keep your word. The code of the west was a simple way to navigate a complex and dangerous environment. We sit down once a week and talk about what it means to us in this modern age, as we navigate the pitfalls of building a brand.
Live with courage, keep your word. The code of the west was a simple way to navigate a complex and dangerous environment. We sit down once a week and talk about what it means to us in this modern age, as we navigate the pitfalls of building a brand.
In this conversation, Chris is joined by Kylee Whiting, a rodeo queen and businesswoman. They discuss Kylee's deep roots in the Western lifestyle, her journey into the Western world, and her passion for rodeo and horse training. They also explore the importance of authenticity and education in the Western community, as well as the challenges and commitment required to pursue a professional career in rodeo. Kylee shares her experiences and goals, highlighting the need for love and passion in pursuing one's dreams. The conversation explores the growth of Code of the West on social media and the importance of staying true to oneself. It emphasizes the need to welcome newcomers to the Western industry and the value of mentorship and education. The conversation also touches on the significance of hard work, faith, and the awe-inspiring nature of the West. The code of the West is about living with courage, embracing the camaraderie of the community, and appreciating the beauty and spirituality of the land. In this part of the conversation, Chris and Kylee discuss advice for young people trying to navigate social media and marketing. They emphasize the importance of networking, reaching out to brands for internships or job opportunities, and being a sponge for learning. They also talk about the positive impact of social media in the Western community, including its ability to educate others and spread awareness about the Western lifestyle. They touch on the challenges faced by the Western community, such as the negative perception from organizations like PETA, and the importance of animal welfare versus animal rights. They also discuss the role of social media in sharing authentic stories and fostering camaraderie within the Western community.