Live with courage, keep your word. The code of the west was a simple way to navigate a complex and dangerous environment. We sit down once a week and talk about what it means to us in this modern age, as we navigate the pitfalls of building a brand.
Live with courage, keep your word. The code of the west was a simple way to navigate a complex and dangerous environment. We sit down once a week and talk about what it means to us in this modern age, as we navigate the pitfalls of building a brand.

In this episode, Chris Hunt discusses the state of American manufacturing, drawing insights from his conversation with Pete Roberts, founder of Origin USA. He explores the challenges faced by American manufacturers, the journey of bringing manufacturing back to the U.S., and the importance of competency and self-sufficiency in individuals and the nation, which in many ways are playing out on the East Coast in the wake of Hurricane Helene.
Chris reflects on the broader implications of manufacturing loss on identity and purpose, and shares his personal mission to support American-made products.