The Coach's Journey - build a coaching business with integrity
Robbie Swale
112 episodes
2 weeks ago
What does the future of coaching look like… and what can we learn from those who helped build it?
Ruth Rochelle returns to The Coach’s Journey Podcast to reflect on how the coaching world has evolved over the past four decades and where it might be heading next.
Prompted by a listener’s question, Ruth shares stories from the early days of coaching - when it was more movement than industry - through the professionalisation of the 1990s to today’s fast-changing, tech-enabled landscape. Alongside the history, she offers her vision for what’s emerging now: deeper work, greater humanity, and a renewed sense of trust.
Ruth and Joey explore how coaching has shifted from performance to presence, from achievement to wholeness, and from certainty to curiosity. They discuss scepticism in the early days (and now), the rise of coaching bodies such as the ICF and EMCC, the impact of technology and AI, and why compassion and simplicity remain at the heart of great coaching.
In this episode, Ruth talks about:
Why the earliest coaching approaches focused on the inner game and self-belief
How the field grew from informal practice to global profession
The evolution from performance and achievement to whole-person coaching
Why trust, compassion, and presence still matter most for coaches today
Ruth also invites every coach to listen inwardly and lead the way forward for the profession.
If you’ve ever wondered how the coaching profession began - or where it’s going next - this conversation offers wisdom, warmth, and hope for coaches building meaningful, sustainable practices in a fast-changing world.
For more information about Ruth, visit https://www.ruthrochelle.com/
For more information about host Joey Owen, visit http://www.joeyowencoaching.com/
Read more about The Coach's Journey at www.thecoachsjourney.com.
Music by My Good Man William: listen on Spotify: https://open.spotify.com/artist/4KmeQUcTbeE31uFynHQLQg
To support the Coach's Journey, visit www.patreon.com/thecoachsjourney and to join the Coach's Journey Community visit www.thecoachsjourney.com/community.
THINGS WE TALKED ABOUT THAT YOU MIGHT BE INTERESTED IN:
FREE Ebook: An Introduction to The Coaching Business Flywheel: https://www.thecoachsjourney.com/thecoachingbusinessflywheel
Ruth Rochelle on The Coach’s Journey Podcast (previous episode) https://www.thecoachsjourney.com/podcast/78-ruth-rochelle-insight-seminars-systems-theory-and-the-path-to-our-current-truth
International Coaching Federation (ICF) https://coachingfederation.org/
European Mentoring and Coaching Council (EMCC) https://www.emccglobal.org/
Tim Gallwey – The Inner Game of Tennis https://www.amazon.co.uk/Inner-Game-Tennis-Classic-Performance/dp/1447288505
Robert Kegan https://en.wikipedia.org/wiki/Robert_Kegan
Suzanne Cook-Greuter https://www.linkedin.com/in/susanne-cook-greuter-60056322b/
Bill Torbert https://gla.global/team_member/professor-bill-torbert/
For more on Adult Development on The Coach’s Journey, see our interview with Jennifer Garvey Berger https://www.thecoachsjourney.com/podcast/episode-42-jennifer-garvey-berger-the-answer-to-either-or-is-both
Sir John Whitmore – Coaching for Performance https://www.amazon.co.uk/Coaching-Performance-Principles-Personal-Professional/dp/1473658128
The Coach’s Journey Podcast with Ruth Rochelle and Joey (video version) https://www.youtube.com/watch?v=kby9-D_5JwA
BIOGRAPHY FROM RUTH
For more than 25 years Ruth has been a coach – an executive and team coach, workshop facilitator, transformational coach and coach supervisor – with private clients and with organisations.
Ruth is an Accredited Master Executive Coach with APECS, an IFS (Internal Family Systems) Practitioner with the IFS Institute and a Coaching Constellations Practitioner, and her clients have included creative professionals, start-up founders, senior managers, young emerging leaders, celebrities, coaches, and many more.
Ruth supports her clients to create and achieve their visions, enrich their relationships, navigate changing circumstances, embark on new life directions, start and grow businesses, address specific challenges, experience greater wellbeing and connect to a meaningful purpose.
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What does the future of coaching look like… and what can we learn from those who helped build it?
Ruth Rochelle returns to The Coach’s Journey Podcast to reflect on how the coaching world has evolved over the past four decades and where it might be heading next.
Prompted by a listener’s question, Ruth shares stories from the early days of coaching - when it was more movement than industry - through the professionalisation of the 1990s to today’s fast-changing, tech-enabled landscape. Alongside the history, she offers her vision for what’s emerging now: deeper work, greater humanity, and a renewed sense of trust.
Ruth and Joey explore how coaching has shifted from performance to presence, from achievement to wholeness, and from certainty to curiosity. They discuss scepticism in the early days (and now), the rise of coaching bodies such as the ICF and EMCC, the impact of technology and AI, and why compassion and simplicity remain at the heart of great coaching.
In this episode, Ruth talks about:
Why the earliest coaching approaches focused on the inner game and self-belief
How the field grew from informal practice to global profession
The evolution from performance and achievement to whole-person coaching
Why trust, compassion, and presence still matter most for coaches today
Ruth also invites every coach to listen inwardly and lead the way forward for the profession.
If you’ve ever wondered how the coaching profession began - or where it’s going next - this conversation offers wisdom, warmth, and hope for coaches building meaningful, sustainable practices in a fast-changing world.
For more information about Ruth, visit https://www.ruthrochelle.com/
For more information about host Joey Owen, visit http://www.joeyowencoaching.com/
Read more about The Coach's Journey at www.thecoachsjourney.com.
Music by My Good Man William: listen on Spotify: https://open.spotify.com/artist/4KmeQUcTbeE31uFynHQLQg
To support the Coach's Journey, visit www.patreon.com/thecoachsjourney and to join the Coach's Journey Community visit www.thecoachsjourney.com/community.
THINGS WE TALKED ABOUT THAT YOU MIGHT BE INTERESTED IN:
FREE Ebook: An Introduction to The Coaching Business Flywheel: https://www.thecoachsjourney.com/thecoachingbusinessflywheel
Ruth Rochelle on The Coach’s Journey Podcast (previous episode) https://www.thecoachsjourney.com/podcast/78-ruth-rochelle-insight-seminars-systems-theory-and-the-path-to-our-current-truth
International Coaching Federation (ICF) https://coachingfederation.org/
European Mentoring and Coaching Council (EMCC) https://www.emccglobal.org/
Tim Gallwey – The Inner Game of Tennis https://www.amazon.co.uk/Inner-Game-Tennis-Classic-Performance/dp/1447288505
Robert Kegan https://en.wikipedia.org/wiki/Robert_Kegan
Suzanne Cook-Greuter https://www.linkedin.com/in/susanne-cook-greuter-60056322b/
Bill Torbert https://gla.global/team_member/professor-bill-torbert/
For more on Adult Development on The Coach’s Journey, see our interview with Jennifer Garvey Berger https://www.thecoachsjourney.com/podcast/episode-42-jennifer-garvey-berger-the-answer-to-either-or-is-both
Sir John Whitmore – Coaching for Performance https://www.amazon.co.uk/Coaching-Performance-Principles-Personal-Professional/dp/1473658128
The Coach’s Journey Podcast with Ruth Rochelle and Joey (video version) https://www.youtube.com/watch?v=kby9-D_5JwA
BIOGRAPHY FROM RUTH
For more than 25 years Ruth has been a coach – an executive and team coach, workshop facilitator, transformational coach and coach supervisor – with private clients and with organisations.
Ruth is an Accredited Master Executive Coach with APECS, an IFS (Internal Family Systems) Practitioner with the IFS Institute and a Coaching Constellations Practitioner, and her clients have included creative professionals, start-up founders, senior managers, young emerging leaders, celebrities, coaches, and many more.
Ruth supports her clients to create and achieve their visions, enrich their relationships, navigate changing circumstances, embark on new life directions, start and grow businesses, address specific challenges, experience greater wellbeing and connect to a meaningful purpose.
#94: Practical Takeaways from 90+ Episodes: Structuring Engagements, Neuroscience in Sales, Creating Clients Using Napkins and more
The Coach's Journey - build a coaching business with integrity
1 hour 15 minutes 28 seconds
8 months ago
#94: Practical Takeaways from 90+ Episodes: Structuring Engagements, Neuroscience in Sales, Creating Clients Using Napkins and more
In this episode of The Coach’s Journey Podcast, hosts Robbie Swale, Alex Swallow and Alex Whitton reflect on some of their most practical takeaways from over 90 episodes of the show. These are the things that they have taken and used in their coaching and coaching businesses… and you can too!
In particular, they talk about:
Working over a period of time not a number of sessions.
Creating rolling coaching engagements.
Making the invitation to a coaching session a gift.
Using neuroscience in the sales process.
What to do when your client says they need help making a decision.
Constantly humanising ourselves and others.
Focus on serving (and sales and leads being an indicator of that).
Going to the toilet in coaching sessions and creating insight when you do it.
Creating clients by writing on a napkin.
And loads more!
Plus, they open the episode exploring the value of focusing on inspiration, and we get to hear what has been inspiring each of them recently.
There are links to the episodes and resources they discuss in the shownotes below.
Download Robbie’s ebook, An Introduction to The Coaching Business Flywheel, here.
For more information about Robbie, visit https://www.robbieswale.com/
Read more about The Coach's Journey at www.thecoachsjourney.com.
Music by My Good Man William: listen on Spotify: https://open.spotify.com/artist/4KmeQUcTbeE31uFynHQLQg
To support the Coach's Journey, visit www.patreon.com/thecoachsjourney and to join the Coach's Journey Community visit www.thecoachsjourney.com/community.
THINGS WE MENTIONED THAT YOU MIGHT BE INTERESTED IN
Free Ebook: An Introduction to the Coaching Business Flywheel: https://www.thecoachsjourney.com/the-coaching-business-flywheel
Robert Holden: https://www.robertholden.com/
Jennifer Garvey Berger on The Coach’s Journey Podcast: https://www.thecoachsjourney.com/podcast/episode-42-jennifer-garvey-berger-the-answer-to-either-or-is-both
Pete McKee: https://www.petemckee.com/
The Invention of Nature - Alexander Humboldt: https://en.wikipedia.org/wiki/The_Invention_of_Nature
Goethe: https://en.wikipedia.org/wiki/Johann_Wolfgang_von_Goethe
The Coach’s Journey Community: https://www.thecoachsjourney.com/community
Chronos and Kairos: https://www.robbieswale.com/the-12-minute-blog/2025/1/24/chronos-and-kairos-enlist-both-the-gods-of-time
Toku McCree’s second appearance on The Coach’s Journey Podcast: https://www.thecoachsjourney.com/podcast/episode-54-toku-mccree-zen-and-the-art-of-coaching
Claire Pedrick and Lucia Baldelli on The Coach’s Journey Podcast: https://www.thecoachsjourney.com/podcast/episode-55-claire-pedrick-and-lucia-baldelli-the-human-behind-the-coach
Philip Crocker on The Coach’s Journey Podcast: https://www.thecoachsjourney.com/podcast/88-philip-crocker-coaching-is-the-most-natural-thing-in-the-world
Episode #8 of The Coach’s Journey Podcast, with loads of other nuts and bolts stuff from Robbie: https://www.thecoachsjourney.com/podcast/robbie-on-structure-first-conversations-marketing-price
The Coach’s Journey Video Page: https://www.thecoachsjourney.com/videos
Bill Small on The Coach’s Journey Podcast: https://www.thecoachsjourney.com/podcast/episode-48-bill-small-the-key-to-creation-is-dealing-with-being-uncomfortable
Myles Downey on The Coach’s Journey Podcast: https://www.thecoachsjourney.com/podcast/69-myles-downey-what-is-effective-coaching-performance-coaching-when-to-be-directive-changing-clients-maps-of-reality-and-more
Chris Joseph on The Coach’s Journey Podcast (Alex’s key moment is 1:05 in): https://www.thecoachsjourney.com/podcast/episode-19-chris-joseph
Amy Brann on The Coach’s Journey Podcast: https://www.thecoachsjourney.com/podcast/87-amy-brann-neuroscience-for-coaches
Marcia Reynolds on The Coach’s Journey Podcast: https://www.thecoachsjourney.com/podcast/episode-14-marcia-reynolds-becoming-world-number-five-coachin-guru-rgdph-b5j29
Pbil Bolton on The Coach’s Journey Podcast: https://www.thecoachsjourney.com/podcast/episode-2-phil-bolton-from-forensic-accountant-to-the-go-to-career-coach-in-london-and-on-to-work-with-ceos-mds-and-founders
Catriona Horey on The Coach’s Journey Podcast: https://www.thecoachsjourney.com/podcast/episode-4-catriona-horey-too-far-away-from-the-joy
Minor Arias on The Coach’s Journey Podcast: https://www.thecoachsjourney.com/podcast/episode-3-minor-arias-living-by-design-glz56
Joel Monk on The Coach’s Journey Podcast: https://www.thecoachsjourney.com/podcast/episode-6-joel-monk-conversations-at-the-cutting-edge-of-coaching
Jamie Smart on The Coach’s Journey Podcast: https://www.thecoachsjourney.com/podcast/episode-16-jamie-smart
Marie Quigley on The Coach’s Journey Podcast (Alex’s bit is 46 minutes in): https://www.thecoachsjourney.com/podcast/71-marie-quigley-living-in-fulfilment-is-a-radical-act-ybxyl
Sheffield Coaching Exchange: https://uk.linkedin.com/company/sheffield-coaching-exchange
Ruth Saville’s Leeds Coaching Walk: https://www.ruthsaville.co.uk/leeds-coach-walks
Coaches Walking LinkedIn Group: https://www.linkedin.com/groups/12827884/
The Coach’s Journey Community: https://www.thecoachsjourney.com/community
The Coach's Journey - build a coaching business with integrity
What does the future of coaching look like… and what can we learn from those who helped build it?
Ruth Rochelle returns to The Coach’s Journey Podcast to reflect on how the coaching world has evolved over the past four decades and where it might be heading next.
Prompted by a listener’s question, Ruth shares stories from the early days of coaching - when it was more movement than industry - through the professionalisation of the 1990s to today’s fast-changing, tech-enabled landscape. Alongside the history, she offers her vision for what’s emerging now: deeper work, greater humanity, and a renewed sense of trust.
Ruth and Joey explore how coaching has shifted from performance to presence, from achievement to wholeness, and from certainty to curiosity. They discuss scepticism in the early days (and now), the rise of coaching bodies such as the ICF and EMCC, the impact of technology and AI, and why compassion and simplicity remain at the heart of great coaching.
In this episode, Ruth talks about:
Why the earliest coaching approaches focused on the inner game and self-belief
How the field grew from informal practice to global profession
The evolution from performance and achievement to whole-person coaching
Why trust, compassion, and presence still matter most for coaches today
Ruth also invites every coach to listen inwardly and lead the way forward for the profession.
If you’ve ever wondered how the coaching profession began - or where it’s going next - this conversation offers wisdom, warmth, and hope for coaches building meaningful, sustainable practices in a fast-changing world.
For more information about Ruth, visit https://www.ruthrochelle.com/
For more information about host Joey Owen, visit http://www.joeyowencoaching.com/
Read more about The Coach's Journey at www.thecoachsjourney.com.
Music by My Good Man William: listen on Spotify: https://open.spotify.com/artist/4KmeQUcTbeE31uFynHQLQg
To support the Coach's Journey, visit www.patreon.com/thecoachsjourney and to join the Coach's Journey Community visit www.thecoachsjourney.com/community.
THINGS WE TALKED ABOUT THAT YOU MIGHT BE INTERESTED IN:
FREE Ebook: An Introduction to The Coaching Business Flywheel: https://www.thecoachsjourney.com/thecoachingbusinessflywheel
Ruth Rochelle on The Coach’s Journey Podcast (previous episode) https://www.thecoachsjourney.com/podcast/78-ruth-rochelle-insight-seminars-systems-theory-and-the-path-to-our-current-truth
International Coaching Federation (ICF) https://coachingfederation.org/
European Mentoring and Coaching Council (EMCC) https://www.emccglobal.org/
Tim Gallwey – The Inner Game of Tennis https://www.amazon.co.uk/Inner-Game-Tennis-Classic-Performance/dp/1447288505
Robert Kegan https://en.wikipedia.org/wiki/Robert_Kegan
Suzanne Cook-Greuter https://www.linkedin.com/in/susanne-cook-greuter-60056322b/
Bill Torbert https://gla.global/team_member/professor-bill-torbert/
For more on Adult Development on The Coach’s Journey, see our interview with Jennifer Garvey Berger https://www.thecoachsjourney.com/podcast/episode-42-jennifer-garvey-berger-the-answer-to-either-or-is-both
Sir John Whitmore – Coaching for Performance https://www.amazon.co.uk/Coaching-Performance-Principles-Personal-Professional/dp/1473658128
The Coach’s Journey Podcast with Ruth Rochelle and Joey (video version) https://www.youtube.com/watch?v=kby9-D_5JwA
BIOGRAPHY FROM RUTH
For more than 25 years Ruth has been a coach – an executive and team coach, workshop facilitator, transformational coach and coach supervisor – with private clients and with organisations.
Ruth is an Accredited Master Executive Coach with APECS, an IFS (Internal Family Systems) Practitioner with the IFS Institute and a Coaching Constellations Practitioner, and her clients have included creative professionals, start-up founders, senior managers, young emerging leaders, celebrities, coaches, and many more.
Ruth supports her clients to create and achieve their visions, enrich their relationships, navigate changing circumstances, embark on new life directions, start and grow businesses, address specific challenges, experience greater wellbeing and connect to a meaningful purpose.
