The Coach's Journey - build a coaching business with integrity
Robbie Swale
112 episodes
2 weeks ago
What does the future of coaching look like… and what can we learn from those who helped build it?
Ruth Rochelle returns to The Coach’s Journey Podcast to reflect on how the coaching world has evolved over the past four decades and where it might be heading next.
Prompted by a listener’s question, Ruth shares stories from the early days of coaching - when it was more movement than industry - through the professionalisation of the 1990s to today’s fast-changing, tech-enabled landscape. Alongside the history, she offers her vision for what’s emerging now: deeper work, greater humanity, and a renewed sense of trust.
Ruth and Joey explore how coaching has shifted from performance to presence, from achievement to wholeness, and from certainty to curiosity. They discuss scepticism in the early days (and now), the rise of coaching bodies such as the ICF and EMCC, the impact of technology and AI, and why compassion and simplicity remain at the heart of great coaching.
In this episode, Ruth talks about:
Why the earliest coaching approaches focused on the inner game and self-belief
How the field grew from informal practice to global profession
The evolution from performance and achievement to whole-person coaching
Why trust, compassion, and presence still matter most for coaches today
Ruth also invites every coach to listen inwardly and lead the way forward for the profession.
If you’ve ever wondered how the coaching profession began - or where it’s going next - this conversation offers wisdom, warmth, and hope for coaches building meaningful, sustainable practices in a fast-changing world.
For more information about Ruth, visit https://www.ruthrochelle.com/
For more information about host Joey Owen, visit http://www.joeyowencoaching.com/
Read more about The Coach's Journey at www.thecoachsjourney.com.
Music by My Good Man William: listen on Spotify: https://open.spotify.com/artist/4KmeQUcTbeE31uFynHQLQg
To support the Coach's Journey, visit www.patreon.com/thecoachsjourney and to join the Coach's Journey Community visit www.thecoachsjourney.com/community.
THINGS WE TALKED ABOUT THAT YOU MIGHT BE INTERESTED IN:
FREE Ebook: An Introduction to The Coaching Business Flywheel: https://www.thecoachsjourney.com/thecoachingbusinessflywheel
Ruth Rochelle on The Coach’s Journey Podcast (previous episode) https://www.thecoachsjourney.com/podcast/78-ruth-rochelle-insight-seminars-systems-theory-and-the-path-to-our-current-truth
International Coaching Federation (ICF) https://coachingfederation.org/
European Mentoring and Coaching Council (EMCC) https://www.emccglobal.org/
Tim Gallwey – The Inner Game of Tennis https://www.amazon.co.uk/Inner-Game-Tennis-Classic-Performance/dp/1447288505
Robert Kegan https://en.wikipedia.org/wiki/Robert_Kegan
Suzanne Cook-Greuter https://www.linkedin.com/in/susanne-cook-greuter-60056322b/
Bill Torbert https://gla.global/team_member/professor-bill-torbert/
For more on Adult Development on The Coach’s Journey, see our interview with Jennifer Garvey Berger https://www.thecoachsjourney.com/podcast/episode-42-jennifer-garvey-berger-the-answer-to-either-or-is-both
Sir John Whitmore – Coaching for Performance https://www.amazon.co.uk/Coaching-Performance-Principles-Personal-Professional/dp/1473658128
The Coach’s Journey Podcast with Ruth Rochelle and Joey (video version) https://www.youtube.com/watch?v=kby9-D_5JwA
BIOGRAPHY FROM RUTH
For more than 25 years Ruth has been a coach – an executive and team coach, workshop facilitator, transformational coach and coach supervisor – with private clients and with organisations.
Ruth is an Accredited Master Executive Coach with APECS, an IFS (Internal Family Systems) Practitioner with the IFS Institute and a Coaching Constellations Practitioner, and her clients have included creative professionals, start-up founders, senior managers, young emerging leaders, celebrities, coaches, and many more.
Ruth supports her clients to create and achieve their visions, enrich their relationships, navigate changing circumstances, embark on new life directions, start and grow businesses, address specific challenges, experience greater wellbeing and connect to a meaningful purpose.
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What does the future of coaching look like… and what can we learn from those who helped build it?
Ruth Rochelle returns to The Coach’s Journey Podcast to reflect on how the coaching world has evolved over the past four decades and where it might be heading next.
Prompted by a listener’s question, Ruth shares stories from the early days of coaching - when it was more movement than industry - through the professionalisation of the 1990s to today’s fast-changing, tech-enabled landscape. Alongside the history, she offers her vision for what’s emerging now: deeper work, greater humanity, and a renewed sense of trust.
Ruth and Joey explore how coaching has shifted from performance to presence, from achievement to wholeness, and from certainty to curiosity. They discuss scepticism in the early days (and now), the rise of coaching bodies such as the ICF and EMCC, the impact of technology and AI, and why compassion and simplicity remain at the heart of great coaching.
In this episode, Ruth talks about:
Why the earliest coaching approaches focused on the inner game and self-belief
How the field grew from informal practice to global profession
The evolution from performance and achievement to whole-person coaching
Why trust, compassion, and presence still matter most for coaches today
Ruth also invites every coach to listen inwardly and lead the way forward for the profession.
If you’ve ever wondered how the coaching profession began - or where it’s going next - this conversation offers wisdom, warmth, and hope for coaches building meaningful, sustainable practices in a fast-changing world.
For more information about Ruth, visit https://www.ruthrochelle.com/
For more information about host Joey Owen, visit http://www.joeyowencoaching.com/
Read more about The Coach's Journey at www.thecoachsjourney.com.
Music by My Good Man William: listen on Spotify: https://open.spotify.com/artist/4KmeQUcTbeE31uFynHQLQg
To support the Coach's Journey, visit www.patreon.com/thecoachsjourney and to join the Coach's Journey Community visit www.thecoachsjourney.com/community.
THINGS WE TALKED ABOUT THAT YOU MIGHT BE INTERESTED IN:
FREE Ebook: An Introduction to The Coaching Business Flywheel: https://www.thecoachsjourney.com/thecoachingbusinessflywheel
Ruth Rochelle on The Coach’s Journey Podcast (previous episode) https://www.thecoachsjourney.com/podcast/78-ruth-rochelle-insight-seminars-systems-theory-and-the-path-to-our-current-truth
International Coaching Federation (ICF) https://coachingfederation.org/
European Mentoring and Coaching Council (EMCC) https://www.emccglobal.org/
Tim Gallwey – The Inner Game of Tennis https://www.amazon.co.uk/Inner-Game-Tennis-Classic-Performance/dp/1447288505
Robert Kegan https://en.wikipedia.org/wiki/Robert_Kegan
Suzanne Cook-Greuter https://www.linkedin.com/in/susanne-cook-greuter-60056322b/
Bill Torbert https://gla.global/team_member/professor-bill-torbert/
For more on Adult Development on The Coach’s Journey, see our interview with Jennifer Garvey Berger https://www.thecoachsjourney.com/podcast/episode-42-jennifer-garvey-berger-the-answer-to-either-or-is-both
Sir John Whitmore – Coaching for Performance https://www.amazon.co.uk/Coaching-Performance-Principles-Personal-Professional/dp/1473658128
The Coach’s Journey Podcast with Ruth Rochelle and Joey (video version) https://www.youtube.com/watch?v=kby9-D_5JwA
BIOGRAPHY FROM RUTH
For more than 25 years Ruth has been a coach – an executive and team coach, workshop facilitator, transformational coach and coach supervisor – with private clients and with organisations.
Ruth is an Accredited Master Executive Coach with APECS, an IFS (Internal Family Systems) Practitioner with the IFS Institute and a Coaching Constellations Practitioner, and her clients have included creative professionals, start-up founders, senior managers, young emerging leaders, celebrities, coaches, and many more.
Ruth supports her clients to create and achieve their visions, enrich their relationships, navigate changing circumstances, embark on new life directions, start and grow businesses, address specific challenges, experience greater wellbeing and connect to a meaningful purpose.
#92: The Artful Coach and the Soulful Coaching Business: A Joint Episode with Clare Pedrick and Robbie Swale
The Coach's Journey - build a coaching business with integrity
41 minutes 42 seconds
9 months ago
#92: The Artful Coach and the Soulful Coaching Business: A Joint Episode with Clare Pedrick and Robbie Swale
In this unique crossover episode of The Coaching Inn and The Coach’s Journey Podcast, hosts Claire Pedrick and Robbie Swale come together for the first time to discuss their upcoming collaborative workshop, The Artful Coach and the Soulful Coaching Business, scheduled for 10th May, 2025. This episode is a delightful blend of humor, insightful conversation, and a deep dive into the themes of artful coaching and soulful business practices.
In particular:
Claire delves into the concept of the Artful Coach and why she prefers that to the idea of ‘mastery’.
Claire unpacks why it’s not coaching when the coach is doing more thinking than the thinker.
Robbie shares the accidental discovery of the phrase, The Soulful Coaching Business, and why it aligns with what he has seen in the coaching industry.
Robbie explains how we can follow our fear to create a business that fulfils us without us having to compromise who we are.
As Claire and Robbie wrap up the episode, it’s easy to feel the excitement and anticipation they have for the upcoming workshop… they hope to see you there!
Book your place on the workshop, The Artful Coach and the Soulful Coaching Business: https://www.tickettailor.com/events/3dcoaching/1504338
Robbie’s longer description of the workshop: https://www.linkedin.com/posts/robbieswale_the-artful-coach-and-the-soulful-coaching-activity-7285744469444812801-gBzq?utm_source=share&utm_medium=member_desktop
Book your place on the walk the following day: https://www.tickettailor.com/events/3dcoaching/1206619
Download Robbie’s ebook, An Introduction to The Coaching Business Flywheel, here.
For more information about Robbie, visit https://www.robbieswale.com/
Read more about The Coach's Journey at www.thecoachsjourney.com.
Music by My Good Man William: listen on Spotify: https://open.spotify.com/artist/4KmeQUcTbeE31uFynHQLQg
To support the Coach's Journey, visit www.patreon.com/thecoachsjourney and to join the Coach's Journey Community visit www.thecoachsjourney.com/community.
THINGS WE MENTIONED THAT YOU MIGHT BE INTERESTED IN
Claire on The Coach’s Journey Podcast: https://www.thecoachsjourney.com/podcast/episode-44-claire-pedrick-cutting-through-complexity-and-simplifying-coaching
Claire on The Coach’s Journey Podcast with Lucia Baldelli, talking about The Human Behind The Coach: https://www.thecoachsjourney.com/podcast/episode-55-claire-pedrick-and-lucia-baldelli-the-human-behind-the-coach
Robbie on The Coaching Inn: https://thecoachinginn.podbean.com/e/in-conversation-with-robbie-swale-how-to-start-when-you-re-stuck/ and https://thecoachinginn.podbean.com/e/in-conversation-with-robbie-swale/ and https://www.youtube.com/watch?v=iKVEJqdqiTg and https://thecoachinginn.podbean.com/e/s4-episode-24-claire-pedrick-s-3d-supervision-community-with-guest-host-robbie-swale/
Claire’s workshop with Ruth Davey, also in Worcestershire: https://www.tickettailor.com/events/3dcoaching/1506834
Henley Business School: https://www.henley.ac.uk/
Robbie’s ebook, An Introduction to The Coach’s Journey Podcast Flywheel: https://www.thecoachsjourney.com/the-coaching-business-flywheel
Fred Kofman: https://www.fredkofman.org/sobre-fred-kofman-ing.php
Elena Aguilar and Mind The Gap: https://www.edweek.org/education/opinion-the-key-to-working-with-adult-learners-mind-the-gap/2018/02
Jennifer Garvey Berger on The Coach’s Journey Podcast: https://www.thecoachsjourney.com/podcast/episode-42-jennifer-garvey-berger-the-answer-to-either-or-is-both
The War of Art: https://stevenpressfield.com/books/the-war-of-art/
Book your place at Robbie and Claire Pedrick’s event in Malvern in 2025: The Artful Coach and the Soulful Coaching Business. Read more here: https://www.tickettailor.com/events/3dcoaching/1504338
BIOGRAPHY FROM CLAIRE
Claire Pedrick is, in her own words, a human who facilitates other people’s thinking. She is a business owner. A mother. A friend. A volunteer. An MCC Master Coach with over 13,000 hours of experience. And she is the author of Simplifying Coaching and host at The Coaching Inn podcast.
About these descriptions, Claire says: “All of these are true and each will impact how we start a conversation. With some definitions you might assign me power which I do not deserve.”
Claire established 3D Coaching in the 1990s to bring together the simplest and best learning from coaching, to support people in organisations to have more effective conversations with an edge. Coaching for more than 35 years, she believes that the essence of coaching is simple and that it takes time to learn to work that simply.
The Coach's Journey - build a coaching business with integrity
What does the future of coaching look like… and what can we learn from those who helped build it?
Ruth Rochelle returns to The Coach’s Journey Podcast to reflect on how the coaching world has evolved over the past four decades and where it might be heading next.
Prompted by a listener’s question, Ruth shares stories from the early days of coaching - when it was more movement than industry - through the professionalisation of the 1990s to today’s fast-changing, tech-enabled landscape. Alongside the history, she offers her vision for what’s emerging now: deeper work, greater humanity, and a renewed sense of trust.
Ruth and Joey explore how coaching has shifted from performance to presence, from achievement to wholeness, and from certainty to curiosity. They discuss scepticism in the early days (and now), the rise of coaching bodies such as the ICF and EMCC, the impact of technology and AI, and why compassion and simplicity remain at the heart of great coaching.
In this episode, Ruth talks about:
Why the earliest coaching approaches focused on the inner game and self-belief
How the field grew from informal practice to global profession
The evolution from performance and achievement to whole-person coaching
Why trust, compassion, and presence still matter most for coaches today
Ruth also invites every coach to listen inwardly and lead the way forward for the profession.
If you’ve ever wondered how the coaching profession began - or where it’s going next - this conversation offers wisdom, warmth, and hope for coaches building meaningful, sustainable practices in a fast-changing world.
For more information about Ruth, visit https://www.ruthrochelle.com/
For more information about host Joey Owen, visit http://www.joeyowencoaching.com/
Read more about The Coach's Journey at www.thecoachsjourney.com.
Music by My Good Man William: listen on Spotify: https://open.spotify.com/artist/4KmeQUcTbeE31uFynHQLQg
To support the Coach's Journey, visit www.patreon.com/thecoachsjourney and to join the Coach's Journey Community visit www.thecoachsjourney.com/community.
THINGS WE TALKED ABOUT THAT YOU MIGHT BE INTERESTED IN:
FREE Ebook: An Introduction to The Coaching Business Flywheel: https://www.thecoachsjourney.com/thecoachingbusinessflywheel
Ruth Rochelle on The Coach’s Journey Podcast (previous episode) https://www.thecoachsjourney.com/podcast/78-ruth-rochelle-insight-seminars-systems-theory-and-the-path-to-our-current-truth
International Coaching Federation (ICF) https://coachingfederation.org/
European Mentoring and Coaching Council (EMCC) https://www.emccglobal.org/
Tim Gallwey – The Inner Game of Tennis https://www.amazon.co.uk/Inner-Game-Tennis-Classic-Performance/dp/1447288505
Robert Kegan https://en.wikipedia.org/wiki/Robert_Kegan
Suzanne Cook-Greuter https://www.linkedin.com/in/susanne-cook-greuter-60056322b/
Bill Torbert https://gla.global/team_member/professor-bill-torbert/
For more on Adult Development on The Coach’s Journey, see our interview with Jennifer Garvey Berger https://www.thecoachsjourney.com/podcast/episode-42-jennifer-garvey-berger-the-answer-to-either-or-is-both
Sir John Whitmore – Coaching for Performance https://www.amazon.co.uk/Coaching-Performance-Principles-Personal-Professional/dp/1473658128
The Coach’s Journey Podcast with Ruth Rochelle and Joey (video version) https://www.youtube.com/watch?v=kby9-D_5JwA
BIOGRAPHY FROM RUTH
For more than 25 years Ruth has been a coach – an executive and team coach, workshop facilitator, transformational coach and coach supervisor – with private clients and with organisations.
Ruth is an Accredited Master Executive Coach with APECS, an IFS (Internal Family Systems) Practitioner with the IFS Institute and a Coaching Constellations Practitioner, and her clients have included creative professionals, start-up founders, senior managers, young emerging leaders, celebrities, coaches, and many more.
Ruth supports her clients to create and achieve their visions, enrich their relationships, navigate changing circumstances, embark on new life directions, start and grow businesses, address specific challenges, experience greater wellbeing and connect to a meaningful purpose.
