Summary

In this episode of the Coaching Life Pod, Rich Hunter-Rice emphasizes the importance of focusing on meaningful metrics in content creation, rather than vanity metrics like likes and comments.

He outlines a structured approach to building a content strategy that aligns with business goals, including defining content pillars, planning weekly themes, and measuring success through client engagement and revenue.

The episode provides actionable steps for coaches to enhance their content strategy and ultimately drive business growth.

Takeaways

• Focus on metrics that matter: new clients and revenue.
• DMs are more valuable than likes or comments.
• Content must align with business goals to be effective.
• Define core content pillars for consistency.
• Weekly themes simplify content planning.
• Batching content prevents burnout.
• Measure success through engagement and conversions.
• Avoid random posting; have a clear strategy.
• Educate your audience with valuable content.
• Engage with your community for better results.

Chapters

00:00 Cutting Through the BS Metrics

03:01 Building a Content Strategy That Works

05:54 Creating Structure with Content Pillars

08:55 Measuring Success Beyond Vanity Metrics

Want to know more, let's chat!

info@minervagrowth.co.uk

content strategy, business goals, social media metrics, client engagement, content pillars, coaching, online business, marketing, audience growth, content planning