AI & The Future of Coaching
What Can Be Replaced, and What Never Will
Artificial Intelligence is changing the landscape of every creative and human profession, including coaching. In this solo episode, Phil Goddard explores what AI can already do better than most humans, and where its reach will always end. Phil also takes a more intimate look at what those two letters, AI, might also come to mean for the coaching world.
This isn’t a debate about technology; it’s an inquiry into what makes coaching truly human: presence, curiosity, and love.
Phil takes listeners on a reflective, grounded journey through the evolving world of creation and connection, inviting both coaches and clients to return to the essence of what real transformation is built upon.
In this episode Phil shares:
• What aspects of the coaching industry are most at risk from automation
• The irreplaceable qualities that keep real coaching alive
• Why curiosity is the true heartbeat of transformation
• How creativity loses soul when it becomes mechanical
• What the future of meaningful human work might look like
• If you’re a coach: this episode invites you to rediscover your depth, to shift from performance to presence, and to build your work around what no machine can replicate.
• If you’re a coaching client: it offers clarity on what genuine coaching feels like, how to recognise when a conversation is alive, real, and transformative, and not formulaic.
This is a meditation on where technology ends, and where humanity begins.
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AI & The Future of Coaching
What Can Be Replaced, and What Never Will
Artificial Intelligence is changing the landscape of every creative and human profession, including coaching. In this solo episode, Phil Goddard explores what AI can already do better than most humans, and where its reach will always end. Phil also takes a more intimate look at what those two letters, AI, might also come to mean for the coaching world.
This isn’t a debate about technology; it’s an inquiry into what makes coaching truly human: presence, curiosity, and love.
Phil takes listeners on a reflective, grounded journey through the evolving world of creation and connection, inviting both coaches and clients to return to the essence of what real transformation is built upon.
In this episode Phil shares:
• What aspects of the coaching industry are most at risk from automation
• The irreplaceable qualities that keep real coaching alive
• Why curiosity is the true heartbeat of transformation
• How creativity loses soul when it becomes mechanical
• What the future of meaningful human work might look like
• If you’re a coach: this episode invites you to rediscover your depth, to shift from performance to presence, and to build your work around what no machine can replicate.
• If you’re a coaching client: it offers clarity on what genuine coaching feels like, how to recognise when a conversation is alive, real, and transformative, and not formulaic.
This is a meditation on where technology ends, and where humanity begins.
It Starts With You
In this beautifully reflective episode, Phil Goddard welcomes Lorena Bernal — actor, model, TV host, mother, wife of a Premier League Football manager, and now coach and author — for a soul-stirring conversation about what it truly means to live from the heart.
Lorena’s journey has taken her from Argentina to Spain, to Hollywood, and beyond. While her life has included fame and public recognition, it’s her rich inner world and emotional depth that take center stage here. Drawing from her debut book, It Starts With You, Lorena shares powerful insights into identity, self-inquiry, and emotional intelligence — offering listeners a loving nudge toward authenticity and self-acceptance.
Phil and Lorena dive into the nuances of emotional awareness, spiritual growth, and the freedom that comes when we let go of the need to prove or perform. This episode isn’t just about coaching — it’s about being human in a way that’s honest, vulnerable, and real.
Highlights include:
• How constant change shaped Lorena’s sense of home and identity
• The “inner world” she developed as a child navigating multiple cultures
• Acting as a mirror for understanding human complexity and emotion
• The moment she realized her natural inclination to coach others
• Why emotional resilience starts with self-trust, not strategy
• Her views on parenting from the heart vs. parenting from the mind
• The liberating power of recognizing you’re not your conditioned self
• A fresh metaphor for life as a ride to be embraced, not controlled
• A glimpse into her life with her husband, an English Premier League manager.
This is a conversation filled with truth, warmth, and quiet power — a reminder that real transformation always begins within.
Here’s a little more about Lorena
Lorena Bernal is an internationally recognised life and spiritual coach, speaker and author dedicated to empowering individuals to reconnect with their inner wisdom and lead fulfilling purpose-driven lives.
Through her own unique coaching approach and mindfulness expertise, Lorena helps individuals to achieve their personal and life goals. No stranger to fame, Lorena has gained great insight into the worlds of both celebrity, thanks to a multifaceted career as a celebrated actress, model and television presenter, and elite sport and high performance, as the wife of leading football manager Mikel Arteta - giving her firsthand experience of the psychological resilience required to thrive in competitive environments.
Sharing both professional advice and personal experiences, Lorena, with her natural charisma, eloquence and authentic storytelling, can captivate audiences, offering media profound insights with a relatable and uplifting approach whilst being positioned as an expert in the wellness and lifestyle space.
Lorena takes readers on a transformative journey in her debut book, It Starts With You, available this April.
A powerful exploration of self-acceptance, intuition, and emotional freedom, the book is a universally relevant guide to unlocking inner peace and joy. More than just a self-help book, It Starts With You is a profound journey into discovering and embodying the love that we truly are. Drawing on her lived experiences and extensive studies in personal growth, energy healing, consciousness, and human potential, Lorena offers readers a roadmap to embracing life with clarity and confidence.
You can find out more about Lorena and purchase her book at https://lbcoach.co.uk/
And follow her on Instagram - https://www.instagram.com/lober99
The Coaching Life
AI & The Future of Coaching
What Can Be Replaced, and What Never Will
Artificial Intelligence is changing the landscape of every creative and human profession, including coaching. In this solo episode, Phil Goddard explores what AI can already do better than most humans, and where its reach will always end. Phil also takes a more intimate look at what those two letters, AI, might also come to mean for the coaching world.
This isn’t a debate about technology; it’s an inquiry into what makes coaching truly human: presence, curiosity, and love.
Phil takes listeners on a reflective, grounded journey through the evolving world of creation and connection, inviting both coaches and clients to return to the essence of what real transformation is built upon.
In this episode Phil shares:
• What aspects of the coaching industry are most at risk from automation
• The irreplaceable qualities that keep real coaching alive
• Why curiosity is the true heartbeat of transformation
• How creativity loses soul when it becomes mechanical
• What the future of meaningful human work might look like
• If you’re a coach: this episode invites you to rediscover your depth, to shift from performance to presence, and to build your work around what no machine can replicate.
• If you’re a coaching client: it offers clarity on what genuine coaching feels like, how to recognise when a conversation is alive, real, and transformative, and not formulaic.
This is a meditation on where technology ends, and where humanity begins.
