Ever had one of those days in business where you've felt like giving up and throwing in the towel? I'm sure 99.9% of you listening are nodding your head and raising your hands right now as building a business can be extremely testing and it can get tiring to keep picking ourselves up time after time. But as my guest on today's podcast episode, Imogen Pickering shares, the only difference between success and failure in business is perseverance and Imogen has certainly persevered over the four years that she's been building her businesses! If you don't know her already, Imogen is the founder of two businesses, the first being a fashion brand called Imogen Apparel which she launched back in 2015 and the most recent being Sister brand, a multi-dimensional branding agency with education at its core. Imogen is known for sharing an extremely honest and transparent approach to running a business on her social channels and back in July 2021 she created an Instagram Reel which documented a very vulnerable look at some of the tougher moments within her business. It's safe to say that the Reel completely blew up and has since amassed 10.5 million views which was totally unexpected. Imogen went from 4,000 followers to just under 40K followers in a very short space of time and subsequently attracted some negative attention from online trolls. This is only one of the occasions in her journey so far where Imogen has had to pick herself up, learn from the experience and keep pushing on so I wanted to get her on the podcast to chat all about building resilience as a business owner. In the episode I chat to Imogen all about: ✨ Why she is so passionate about opening up and showcasing a more authentic and transparent approach to running a business ✨ Why she believes failure is such an important part of running a business and how she has learnt to come to terms with setbacks over time ✨ As well as how the law of attraction allowed her to remain positive even throughout the most testing of times in her business I absolutely LOVED getting the opportunity to chat to Imogen, it was such an inspiring conversation that will hopefully help anyone listening who is currently going through a tough time find the motivation to pick themselves up and keep going, you got this! Follow Imogen Imogen's Instagram Sister Brand Instagram Sister Brand Website Follow The Co-Working Club Instagram Website