Live from MIPIM 2023:

Kristen Zupancic - Founder of Plot Twist & Marta Rocamora - CEO and Founder of Grounded Innovation

In this podcast episode, Kristen welcomes Marta Rocamora, the CEO and founder of Grounded Innovation, a community agency specializing in shared spaces and real-life experiences. They discuss the challenges of managing co-living spaces, emphasizing the need to create meaningful experiences for residents and the operational intricacies that come with it. Marta highlights the importance of technology in streamlining co-living operations and mentions the significance of offboarding in retaining residents. They also touch on the potential for co-living to benefit various types of cities and the importance of unity within the co-living sector. Kristen concludes by thanking Marta for her efforts in organizing the MIPIM coliv Summit and expressing excitement for their evening at MIPIM.

Notable Quotes:

Marta Rocamora:

- "I guess the turnover doesn't become so much of a problem as much as something to be managed."

- "Often it is the day that the person moves out, it's like, oh, thank you very much. Here's the key checklist that making sure that everything is fine, we can get by the deposit and end of the story. Whereas in reality, you recognize that this is someone that has to leave the experience that has become part of the community."

- "I think maybe that's the word that we're trying to do, as you know, in the organization, is to try to bring the movement a bit more unification. So overall, there is more exposure and we can get this opportunity to do bigger, larger projects."