Live from MIPIM 2023:

Marta Rocamora Gonzalez, CEO of Grounded Innovation and COO of Co-Liv • Ritu Jain, CEO and Co-Founder of Life X, Copenhagen-based Co-Living Company.

In this insightful conversation, Ritu Jain, CEO and co-founder of Life X, shares her experiences and the motivation behind creating a co-living company. She emphasizes the role of technology in optimizing co-living operations and the importance of fostering a community-based living experience for residents. Ritu and Marta discuss the need for better understanding and adoption of technology in the real estate sector, predicting that transparency, automation, and trust will be key to shaping its future. Ritu addresses misconceptions surrounding co-living, asserting that it is not limited to a niche audience but caters to a diverse range of people who value community and connection. In the rapid-fire section, she succinctly defines co-living as "share" and envisions a future where technology and co-living solutions can further enhance urban living experiences.

Notable Quotes: "We built an end-to-end residential platform that enables us to manage co-living efficiently." - Ritu Jain, CEO and Co- Founder of Life X • "I think technology can bring transparency, automation, and trust, which is something the real estate industry has been lacking for a long time." - Ritu Jain, CEO and Co-Founder of Life X • "Co-living is not only for a niche society, but it's also for people who are looking for a community-based living experience." - Ritu Jain, CEO and Co-Founder of Life X