Turning Public Spaces Into Brand Stages with Anna Bager

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The CMO Whisperer

Steve Olenski

102 episodes

2 days ago

The CMO Whisperer, hosted by former Forbes writer Steve Olenski, is dedicated to those who keep it real in AND out of the world of marketing. From others in the C-suite to agency leaders to editors of publications to athletes to entertainsers and on and on, this show is for them and about them.

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Turning Public Spaces Into Brand Stages with Anna Bager

The CMO Whisperer

33 minutes

2 months ago

Turning Public Spaces Into Brand Stages with Anna Bager

My guest this week is a force in the media world, Anna Bager, President and CEO of the Out-of-Home Advertising Association of America — quite a mouthful, so we’ll just say OAAA going forward. She is leading the charge in transforming out-of-home advertising into one of the most innovative, tech-driven, and brand-friendly platforms out there.

Before taking the reins at OAAA, she was the EVP of Industry Initiatives at the IAB, where she shaped the future of digital, mobile, video, and audio, spearheaded the Digital Content NewFronts, and was named one of the 30 most powerful women in mobile advertising by Business Insider as well as one of the top women in media by Folio and Synapse.

Anna brings both brains and bold vision to the table. I am honored to call her my friend, and this conversation is long overdue.