My guest this week is Bill Harper, a guy who's been building brands longer than most people have been talking about branding. He's the Chief Creative Officer/CEO of BrandBossHQ , his fifth agency, where he helps businesses find the story that actually scales.

Bill has worked with more than 300 brands, helped drive over $2.5 billion — that’s with a B — in new revenue, and built a playbook that small and mid-sized companies can use to punch way above their weight, just like the Fortune 1000 do.

He's got the receipts, the results, and the reps. And today, he's dropping the kind of brand wisdom you don't Google — you earn.