From McDonald’s to ADT: DeLu Jackson on Brand Transformation and Trust

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The CMO Whisperer

Steve Olenski

102 episodes

2 days ago

The CMO Whisperer, hosted by former Forbes writer Steve Olenski, is dedicated to those who keep it real in AND out of the world of marketing. From others in the C-suite to agency leaders to editors of publications to athletes to entertainsers and on and on, this show is for them and about them.

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From McDonald’s to ADT: DeLu Jackson on Brand Transformation and Trust

The CMO Whisperer

29 minutes

5 months ago

From McDonald’s to ADT: DeLu Jackson on Brand Transformation and Trust

My guest this week is DeLu Jackson, Executive Vice President and Chief Marketing and Communications Officer at ADT.

A seasoned executive with over 20 years of experience, DeLu has led marketing transformation at some of the world’s most iconic brands, including McDonald’s, Audi, Kellogg’s, Nissan, Subaru, ConAgra, and now ADT.

He’s known for his data-driven, customer-first approach and for helping redefine what protection and connection mean in the smart home and small business security space.

With an undergraduate degree in Politics from Princeton University and an MBA from NYU Stern School of Business, he brings both intellectual rigor and real-world results to the table.

He’s also an independent board director and a recognized thought leader in marketing, growth, and digital innovation.