My guest this week is someone who doesn’t just talk the talk—he’s lived it, built it, and continues to help others do the same. Jay Baer is one of the most dynamic voices in business growth, customer experience, and marketing. He’s a New York Times bestselling author of seven business books, the founder of five multimillion-dollar companies, and a Hall of Fame keynote speaker.

His humor and insight have captivated audiences around the world. Jay has advised more than 700 brands, including 40 of the Fortune 500, and his expertise has been featured everywhere from NPR and CNN to The Washington Post. And here’s the twist—Jay isn’t only a strategist and storyteller; he’s also a certified tequila sommelier.

He’s also one of the world’s top tequila influencers, blending spirited tastings and unforgettable stories into his talks. From creating iconic marketing frameworks to hosting podcasts like The Spirit Guides and the long-running Social Pros, Jay has cemented his place as a true thought leader.