My guest this week is Kimberley Gardiner, the CMO of Tractor Supply Company. Since 2022, she's been leading the charge on all things marketing for the country's largest rural lifestyle retailer, from big national campaigns to loyalty programs that keep their 30 million-plus Neighbor’s Club members engaged. Kimberley’s career isn't just impressive, it's diverse—she's held senior marketing roles at Volkswagen, Mitsubishi, Kia, and Toyota, and even jumped into the tech space as CMO of a digital asset management company. She knows what it takes to connect with people, whether they're shopping for cars, tractors, or anything in between. On top of that, she's a Mills College graduate with an MBA from Indiana University, and she still makes time to shape the future of the field, serving on the Brand Innovators Marketing Leadership Council and helping guide the PopTech Advisory Board.