Cracking the Code of Customer Experience with Dave Edelman

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The CMO Whisperer

Steve Olenski

102 episodes

1 day ago

The CMO Whisperer, hosted by former Forbes writer Steve Olenski, is dedicated to those who keep it real in AND out of the world of marketing. From others in the C-suite to agency leaders to editors of publications to athletes to entertainsers and on and on, this show is for them and about them.

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Cracking the Code of Customer Experience with Dave Edelman

The CMO Whisperer

34 minutes

4 months ago

Cracking the Code of Customer Experience with Dave Edelman

My guest this week is back for another episode adventure. He was one of my very first guests on The CMO Whisperer—Dave Edelman.

A longtime thought leader in marketing and customer experience, Dave has amassed over 1 million followers on LinkedIn. Over the past 30 years, he’s led strategy and digital marketing practices at BCG, Digitas, and McKinsey, and also served as the Chief Marketing Officer at Aetna.

Today, he’s an executive advisor and senior fellow at Harvard Business School, where he works closely with enterprise-scale companies and AI startups.

His new book, Personalized Customer Strategy in the Age of AI, debuted at number four on USA Today’s Bestsellers list.

And just for kicks—he was recently named an AI Trailblazer by Adweek.