Elizabeth Mokwena is the first guest who is in charge of the marketing function of a FMCG/CPG business that is the scale of a major multinational like Unliver to be featured on The CMO Corner. Elizabeth Mokwena is the Executive Marketing Director at Unilever for the Home Care division in Southern Africa. She is also the Chairperson for the IAB Bookmark awards - the foremost leading digital marketing awards. She described her work as ‘giving global brands an African passport, while giving African brands global exposure’ and has a passion for nurturing the next generation of African brand builders.‘I believe in the power of creativity to change the world,’ said Mokwena. ‘Digital innovation compounds the possibilities of doing this faster, more cost-effectively and with scale. I think 2025 is a redemptive year for our industry and I am honoured to assist the IAB South Africa and the Bookmarks in identifying and celebrating digital work that has had a measurable impact. I am confident we will raise the bar for South Africa’s digital work. Excellence is the standard.’ said Mokwena.