My guest is Dr. Alistair Mokoena who has recently decided to "semi retire" in corporate as he puts it and go the entrepreneurship route. A Marketer by trade, Mokoena has spent time in many blue chip organisations like ABSA, Mondelez and Unilever leading marketing for those businesses and some of their brands. His last corporate stint was as the Country Director (CEO) for Google South Africa. Servings of Self-Mastery is his first book and we dive into what Marketers can take from this book as it was the centre of his key note address at the 2024 Nedbank IMC Conference. Africa's Largest Marketing Conference in the Continent.