If you want your brand to go viral, I guess Mike Sharman is your guy! My guest is the founder and Chief Creative Officer for Retroviral. I've seen some amazing work from that business and they are what the industry needs, BRAVERY! Mike and I spoke about exactly that, what the marketing world needs... DISRUPTION, the award winning work they have managed to do for brands that has undeniably made them famous. Lover of PR and the power it has, challenger of AI in the marketing world and the bravery of Mike and his team inspire us to be better, do better, and challenge AI and all tech, but use it to start the conversation through show and sell!