On the CMO corner, Thabani Khumalo (CM SA) chats to some of the best Chief Marketing Officers (CMO's) and Marketing Executives that are leading your favourite brands on topics around brand building, lessons learnt on their journey and what the future of marketing probably looks like
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On the CMO corner, Thabani Khumalo (CM SA) chats to some of the best Chief Marketing Officers (CMO's) and Marketing Executives that are leading your favourite brands on topics around brand building, lessons learnt on their journey and what the future of marketing probably looks like
S4 E7: Founder, EDC Squared Scott Thwaites on Redefining Influence and Influencer Marketing
The CMO Corner
15 minutes 7 seconds
1 year ago
S4 E7: Founder, EDC Squared Scott Thwaites on Redefining Influence and Influencer Marketing
Former Tik Tok executive and X employee, Scott Thwaites is pioneering a new way to drive influence and influencer marketing with his newly launched EDC squared, Thwaites aims to use his vast experience from TikTok and Twitter to introduce a refreshing perspective on Everyday Creators and Everyday Content by unlocking the true impact of short-form video. I got to speak to him on where influencer marketing is going and what that means for influencers, brands and content.
This series is brought to you by Nedbank IMC.
The CMO Corner
On the CMO corner, Thabani Khumalo (CM SA) chats to some of the best Chief Marketing Officers (CMO's) and Marketing Executives that are leading your favourite brands on topics around brand building, lessons learnt on their journey and what the future of marketing probably looks like
