Possibly one of the most decorated marketers. My next guest on the CMO Corner Shorts edition brought to you by the IMC (Integrated Marketing Council) is Zayd Abrahams - Chief Marketing & Strategy Officer at Tiger Brands - The biggest South African and African FMCG company. I got to engaged with Zayd on client/agency relationship at the back of his panel discussion on the very same topic. Take some time to hear his thoughts on how agencies and clients can better partner