Nick Law is the Global Creative Chairperson for Accenture Song. He joined me for 20 mins to discuss where we are in terms of AI in our space and he shared a snippet of his 7 creative principles. Nick states "It is our responsibility to stop thinking about technology as anything other than a medium that makes us more creative and not less.” Nick, who has recently laid out his “Seven Principals of Creativity”, shares his insights at the Nedbank IMC Conference on what industry captains should embrace over the next decade, to ensure they keep up with ever-evolving business landscapes. Nick encourages a dynamic approach, stressing that adapting to new technologies, adopting creativity, and welcoming collaboration, are key to success. This episode is brought to you by The Integrated Marketing Council (IMC)