In the corner on this episode is Qhawekazi Mdikane, a seasoned marketer, brand strategist and PR and social media maestro, who carries 18 years of marketing skills and experience. She leads brand teams and partner agencies that build some of the most iconic local and global brands in the South African market. Her dedication, quality of skill, leadership and creative mindset has placed her at the helm of Momentum Corporate as the Chief Marketing Officer. She has a strong and keen eye for finding intersections that create unexpected, relevant, and bottom-driven strategies in marketing making her a sought after thinker in the industry. Her knowledge, aptitudes and skills towards marketing and communications are spread across an array of expertise which she gained in her various roles within the marketing discipline: insight management, innovations, strategic communications, brand building, risk, reputational management and leadership to name but a few.  Notably, Qhawe, as she is affectionately known, is celebrated in the industry for some of the most iconic and biggest marketing campaigns: Introducing South Africans to their first and now widely enjoyed flavoured beer Flying Fish during her time as Marketing Manager at South African Breweries, launching to market the biggest hip hop asset in African pop culture – Castle Lite Unlocks and leading the social media and public relations team as the culture champion on the legendary KFC Proposal, a viral campaign that won the hearts of South Africans and the world in 2019, creating positive sentiment and over 100 million rands worth of earned media coverage.  Qhawe’s achievements to date have not gone unnoticed, she is a recipient of several awards in the industry. Having bagged the SABRE award - Food and Beverage, New Generation Social Media & Digital award – a gold for Most Viral Campaign and a gold for Best Community Engagement Award, a silver for Best Low Budget Campaign, a silver for Best Social Media Reach from an event for KFC Proposal and AMASA award for delivering a breakthrough KFC T20 Cricket Campaign, a Marketing Excellence Award for the Flying Fish Launch and a Gold PRISM Award for Castle Lite Unlocks.  This nonconformist, uber-thinker and dynamite of a leader takes pride in opening the door and keeping it open for upcoming marketers and colleagues within the industry. Powered by her motto, “life is tricky baby, stay in your magic”, Qhawe applies this in her everyday life to keep her head up. Her magic outside her career is in her active life as a runner, photography, and family life. In all her power is also a mother to her daughter, Khanya and wife to her entrepreneur husband Sakhe Mdikane.