3. Chapter 2: Clarify Who You Serve

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The Clockwork Book Club

Run Like Clockwork

15 episodes

4 days ago

Welcome to The Clockwork Book Club! Join us as Adrienne Dorison and Emily Doyle (The CEO/Founder and President of Run Like Clockwork) take you through each chapter of the book Clockwork, Revised and Expanded: Design Your Business to Run Itself. Written by Mike Michalowicz, the book is your recipe for an ultra-efficient business, and this podcast will provide even more insights and lessons on how you can apply these frameworks. So read along with us and learn how to make your business finally work for you.

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3. Chapter 2: Clarify Who You Serve

The Clockwork Book Club

14 minutes 52 seconds

1 year ago

3. Chapter 2: Clarify Who You Serve

Welcome to our breakdown of Chapter 2 of Clockwork, Revised and Expanded: Design Your Business to Run Itself.

In this episode, we discuss:

How to do less to achieve more
The value in narrowing your niche.
Completing the Crush/Cringe Analysis

We suggest that you read the chapter and then come listen to this episode covering pages 25-40.

Don't forget to use your ⁠Study Guide⁠ and ⁠Discussion Guide⁠ to get the most value out of book club!

You can share your reflections with us over on Instagram --> ⁠@rlclockwork⁠

If you don't have your copy of the book yet, you can grab a ⁠physical, kindle, or audible version here.