Annnddd we are back with Season 2 of The Climb Chronicles with a little bit of a twist! In this season we will be shining a bright spotlight onto some fantastic Muslim entrepreneurs to commemorate the beginning of the most spiritual month in the Islamic Calendar, Ramadhan

Today I am very excited to be sat down with Mustafa Mohamed, the Co-Founder of Yoke Network

Amongst the topics that we cover in this episode:

- The inspiration behind building Yoke, jumping on the TikTok trend before its popularity and how he met his Co-Founder, Jide Maduako

- His opinions on influencer marketing and how to sustainably cater to a Gen Z audience

- Yoke's Forbes feature and the different start-up investment rounds/ incubator programmes they went through

- How much Mustafa's faith influences his day-to-day business decisions

- How we will be balancing both fasting and running a business during the month of Ramadhan

- His definition of success and the kind of legacy he wants to leave behind