The Clearly Product Book Club Podcast - Clearly Product
Clearly Product
13 episodes
9 months ago
Every product manager builds things for customers, and knowing just who your customers are-what their needs, hopes, desires, frustrations and goals are-is the bedrock of all the work we do.
But how do you go about learning that? And how do you know when you've learned enough and can get back to building? Well, does has Erika Hall have the book for you!
Listen in as Sandi MacPherson and I dive into Just Enough Research and discuss how we've used the tools and tactics presented there to help us get the best things to customers. We talked through the Who, What, When, Where, How, and Why of user research.
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Every product manager builds things for customers, and knowing just who your customers are-what their needs, hopes, desires, frustrations and goals are-is the bedrock of all the work we do.
But how do you go about learning that? And how do you know when you've learned enough and can get back to building? Well, does has Erika Hall have the book for you!
Listen in as Sandi MacPherson and I dive into Just Enough Research and discuss how we've used the tools and tactics presented there to help us get the best things to customers. We talked through the Who, What, When, Where, How, and Why of user research.
The Clearly Product Book Club Podcast - Clearly Product
1 hour 17 minutes 36 seconds
7 years ago
Episode 9: Hacking Growth
In their book, Hacking Growth, Sean Ellis and Morgan Brown lay out exactly what you need in order to do that. They establish what types of companies should form growth teams, common models that work, a playbook for that team, and sage advice on approaching all of this mindfully.
Listen in as Anna Marie Clifton (product manager at Yammer) and Sandi MacPherson (founder of Quibb) discuss which of these tools they have personally used in their organizations, if it was successful and what was not, and what they have learned from product people at other Bay Area tech companies as well.
The Clearly Product Book Club Podcast - Clearly Product
Every product manager builds things for customers, and knowing just who your customers are-what their needs, hopes, desires, frustrations and goals are-is the bedrock of all the work we do.
But how do you go about learning that? And how do you know when you've learned enough and can get back to building? Well, does has Erika Hall have the book for you!
Listen in as Sandi MacPherson and I dive into Just Enough Research and discuss how we've used the tools and tactics presented there to help us get the best things to customers. We talked through the Who, What, When, Where, How, and Why of user research.
