The Clearly Product Book Club Podcast - Clearly Product
Clearly Product
13 episodes
9 months ago
Every product manager builds things for customers, and knowing just who your customers are-what their needs, hopes, desires, frustrations and goals are-is the bedrock of all the work we do.
But how do you go about learning that? And how do you know when you've learned enough and can get back to building? Well, does has Erika Hall have the book for you!
Listen in as Sandi MacPherson and I dive into Just Enough Research and discuss how we've used the tools and tactics presented there to help us get the best things to customers. We talked through the Who, What, When, Where, How, and Why of user research.
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Every product manager builds things for customers, and knowing just who your customers are-what their needs, hopes, desires, frustrations and goals are-is the bedrock of all the work we do.
But how do you go about learning that? And how do you know when you've learned enough and can get back to building? Well, does has Erika Hall have the book for you!
Listen in as Sandi MacPherson and I dive into Just Enough Research and discuss how we've used the tools and tactics presented there to help us get the best things to customers. We talked through the Who, What, When, Where, How, and Why of user research.
The Clearly Product Book Club Podcast - Clearly Product
1 hour 30 seconds
8 years ago
Episode 8: Creative Confidence
While the tech and startups worlds clearly sit on the 'bleeding edge' of most industries, organizational practices, and implementations of technology itself, 'creativity' is still a bit of a taboo word. We share some examples of how we’ve navigated related issues in our roles, and highlight some of the suggested tactics from the authors that we think are most appropriate to tech companies and startups.
We both really enjoyed this book, and dove into some interesting points:
- What is the balance between experimenting and being creative vs. doing things that are a bit too ‘out there’?
- How do you encourage people to think creatively on your team, when often times a roles are defined by and rewarded for consistency, which is often the antithesis to being creative?
- The authors highlight ‘self-efficacy’ as a key attribute with respect to creativity. What does that mean when it comes to working in tech and building product? What is the relationship between self-efficacy and autonomy? How do you you enable people to act with these qualities in-mind, without having the entire org or product spin off into infinite tangents?
The Clearly Product Book Club Podcast - Clearly Product
Every product manager builds things for customers, and knowing just who your customers are-what their needs, hopes, desires, frustrations and goals are-is the bedrock of all the work we do.
But how do you go about learning that? And how do you know when you've learned enough and can get back to building? Well, does has Erika Hall have the book for you!
Listen in as Sandi MacPherson and I dive into Just Enough Research and discuss how we've used the tools and tactics presented there to help us get the best things to customers. We talked through the Who, What, When, Where, How, and Why of user research.
