
Mike McGill, founder of WaterPIO, discusses the importance of proactive communication for water and wastewater utilities. He shares his background in political news and PR work, and how he transitioned into the water industry. Mike emphasizes the need for utilities to work with the press, communicate with customers and elected officials, and build trust through proactive communication. He also discusses the challenges faced by utilities in dealing with lead and PFAS issues, and the importance of proper messaging and planning.