Home
Categories
EXPLORE
True Crime
Comedy
Society & Culture
Business
News
Sports
TV & Film
About Us
Contact Us
Copyright
© 2024 PodJoint
Podjoint Logo
US
00:00 / 00:00
Sign in

or

Don't have an account?
Sign up
Forgot password
https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/81/02/be/8102beb5-fad4-2174-6855-c82685c2bcb4/mza_14090499325143074309.jpeg/600x600bb.jpg
The Chutes Podcast
The Chutes
4 episodes
7 months ago

Let’s judge advertising the way you’d judge a parachute.

Does it work, or does it hit the ground with a thud?

Does it only float in the agency bubble?

Does it chase gongs instead of change minds?

Does it leave the customer out of the conversation?


Welcome to the industry award the industry doesn’t get to give itself. The Chutes measures the real impact of marketing and advertising on real people in the real world – and hands the prizes to the ideas that work best, wherever they come from.


The Chutes is for agencies and marketers of all shapes and sizes, no matter the brand, the budget or the brief. Our awards have no price tag. If your work does its job in the real world, that's all that matters.


It’s more than awards. It’s a celebration of agency and client partnerships. And a platform for the winners to share their story of the work that worked.


It’s no secret that the people who roll up their sleeves to make the work have longed to see the kind of awards that are judged on impact, not inkling.


So the folks behind The Marketing Meetup, System1, ...Gasp! and Tracksuit decided to make it. Awards that are awarded every month, championing effectiveness above everything else. And a celebration that’s been missing from the marketing world for too long. If you feel the same way, and want to get involved as supporter, sponsor or even partner, we’d love to hear from you.


Hosted on Acast. See acast.com/privacy for more information.

Show more...
Marketing
Business,
Entrepreneurship
RSS
All content for The Chutes Podcast is the property of The Chutes and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Let’s judge advertising the way you’d judge a parachute.

Does it work, or does it hit the ground with a thud?

Does it only float in the agency bubble?

Does it chase gongs instead of change minds?

Does it leave the customer out of the conversation?


Welcome to the industry award the industry doesn’t get to give itself. The Chutes measures the real impact of marketing and advertising on real people in the real world – and hands the prizes to the ideas that work best, wherever they come from.


The Chutes is for agencies and marketers of all shapes and sizes, no matter the brand, the budget or the brief. Our awards have no price tag. If your work does its job in the real world, that's all that matters.


It’s more than awards. It’s a celebration of agency and client partnerships. And a platform for the winners to share their story of the work that worked.


It’s no secret that the people who roll up their sleeves to make the work have longed to see the kind of awards that are judged on impact, not inkling.


So the folks behind The Marketing Meetup, System1, ...Gasp! and Tracksuit decided to make it. Awards that are awarded every month, championing effectiveness above everything else. And a celebration that’s been missing from the marketing world for too long. If you feel the same way, and want to get involved as supporter, sponsor or even partner, we’d love to hear from you.


Hosted on Acast. See acast.com/privacy for more information.

Show more...
Marketing
Business,
Entrepreneurship
https://assets.pippa.io/shows/66fd96264f98175c7530c71e/1741278722698-ce1673f9-fa3f-4130-9459-d6a7802d36dc.jpeg
How 'Well Earned' earned 'The Woodsman' new energy
The Chutes Podcast
37 minutes 3 seconds
1 year ago
How 'Well Earned' earned 'The Woodsman' new energy

Welcome to The Chutes, the marketing awards for brands and agencies of all shapes and sizes where, uniquely, the work that works, is the work that wins.


It’s time to announce the inaugural winner of The Chutes awards which goes to…

 

The Woodsman Whisky & Mr President for ‘Well Earned’.

 

And now, for an acceptance speech that’s a bit more acceptable, we're here with Jaimie Anderson from Whyte & Mackay and Lillie Price from Mr. President to explain exactly how they created the work that worked.


Extra resources:


  • Write up: https://system1group.com/ad-of-the-week/barrels-beavers-brilliance-the-worlds-best-whisky-ad
  • System1 report: https://report.testyourad.com/report/23122294-7b86-474c-8c3c-9dff36db228d
  • Watch the ad: https://www.youtube.com/watch?v=MQPELZriAs0


Hosted on Acast. See acast.com/privacy for more information.

The Chutes Podcast

Let’s judge advertising the way you’d judge a parachute.

Does it work, or does it hit the ground with a thud?

Does it only float in the agency bubble?

Does it chase gongs instead of change minds?

Does it leave the customer out of the conversation?


Welcome to the industry award the industry doesn’t get to give itself. The Chutes measures the real impact of marketing and advertising on real people in the real world – and hands the prizes to the ideas that work best, wherever they come from.


The Chutes is for agencies and marketers of all shapes and sizes, no matter the brand, the budget or the brief. Our awards have no price tag. If your work does its job in the real world, that's all that matters.


It’s more than awards. It’s a celebration of agency and client partnerships. And a platform for the winners to share their story of the work that worked.


It’s no secret that the people who roll up their sleeves to make the work have longed to see the kind of awards that are judged on impact, not inkling.


So the folks behind The Marketing Meetup, System1, ...Gasp! and Tracksuit decided to make it. Awards that are awarded every month, championing effectiveness above everything else. And a celebration that’s been missing from the marketing world for too long. If you feel the same way, and want to get involved as supporter, sponsor or even partner, we’d love to hear from you.


Hosted on Acast. See acast.com/privacy for more information.