In order to market your choir program to prospective singers, you need to get the heart of what motivates singers to join your program, as well as the obstacles that prevent them from joining your program. When you talk to prospective singers about why they haven't yet joined your program, you'll hear a lot of different reasons--we call these objections. Once you have a better understanding of what those objections might be, you can then go about addressing them, and helping prospectiv...