In this episode, we dive into responses to the evolving digital landscape shaped by AI in search engines and changes in social media. We explain how Cherryleaf took inspiration from the viral success of the Museum of English Rural Life (Merl) and used AI chatbots to analyse Merl's approach. We share the key lessons learned - such as embracing an authentic voice, leveraging unique content, blending education with entertainment, and encouraging engagement - and details how Cherryleaf adapted these for a technical writing services company. Discover the creative content pieces we've launched, including "Technical Writer Superpowers," "Technical Writing Bingo," and "Dungeons and Documents," and hear about the initial results in terms of engagement and reach. We also discuss future plans and how other organisations can adopt similar strategies. Technical Writer Superpowers Technical Writing Bingo Dungeons and Documents Technical writing jargon explained: 📦 Single-sourcing Cherryleaf Newsletter