This month's podcast looks at the language of persuasion and how technical authors can use it. What do we mean by persuasive language? What is nudging and are we as technical authors able to use this type of language? As part of the research for this podcast I watched some public information films and read articles which are mentioned in the podcast. Many thanks to those organisations, authors and their expertise. Here are the links to the ones mentioned in the podcast: The British Film Institute (BFI) has a comprehensive catalogue of public information films as well as much other entertaining and informative material. You can watch the ones mentioned in the podcast by following the links below: Lonely water film Green Cross Code film AIDS awareness film Internet shopping film Marco Janicke's article "Who listens to safety instructions anyway" in TC World More info about Marco Nest leaf information We'll also publish a transcript of this podcast on the Cherryleaf blog. About Cherryleaf: Cherryleaf