This Hidden E-commerce Giant Makes BILLIONS In Plain Sight How a six-person team with a terrible website quietly built one of the biggest eCom businesses on the internet—and what the rest of us can learn from it. In This Episode: There’s a whole sector of eCommerce you’ve probably never thought about—brands that sell needs, not wants. This week, John, Bart, and guest host Nate Lagos break down the wild success of RockAuto.com and how it exposes a blind spot in the DTC playbook. They also debate the current state of AI ads, what actually moves the needle with content, and how to win when you're not the "cool" brand. Topics Include: The story behind Rock Auto’s ugly website and beautiful business Why most of us ignore the biggest slice of eCommerce Demand capture vs demand creation (and why it matters) The unsexy B2B opportunity hiding in plain sight AI-generated ads: actually useful or just a shiny toy? The real reason to invest more in creative Nate’s plan to turn non–watch guys into repeat buyers Like the episode? Subscribe and drop a comment—we read every single one. SPONSORS https://www.marpipe.com https://www.heatmap.com CHAPTERS 00:00 – The $500M Brand Hiding in Plain Sight 07:00 – The Southern Hemisphere of eCom: Selling What People Need 19:00 – Working With Billion-Dollar Brands (And Why They’re Often Clueless) 33:00 – The B2B and Agency Opportunity No One’s Talking About 39:00 – AI Ads: Bad Today, But Getting Closer 59:00 – How Great Creative Actually Gets Made 1:13:00 – Nate’s Plan to Upmarket Original Grain (and a Free Consult) 1:20:00 – Final Thoughts + Watch Industry Tea FOLLOW OUR HOSTS John Coyle YouTube: https://www.youtube.com/@johnjhcoyle Twitter/X: https://x.com/johnjhcoyle Instagram: https://www.instagram.com/johnjhcoyle/ LinkedIn: https://www.linkedin.com/in/john-coyle-1bb231120/ Nick Shackelford Twitter/X: https://x.com/iamshackelford LinkedIn: https://www.linkedin.com/in/nickshackelford/ Instagram: https://www.instagram.com/iamnickshackelford/ Zoe Kahn Instagram: https://www.instagram.com/_zoekahn_/ LinkedIn: https://www.linkedin.com/in/zoe-kahn-5b61aa129/ Twitter/X: https://x.com/_zoekahn_ YouTube: https://www.youtube.com/@ZoeKahn Bart Szaniewski Instagram: https://www.instagram.com/theszef/ LinkedIn: https://www.linkedin.com/in/bart-szaniewski-374b1141/ Twitter/X: https://x.com/TheSzef Nate Lagos Twitter/X: https://x.com/natelagos LinkedIn: https://www.linkedin.com/in/natelagos/ Podcast: https://open.spotify.com/show/5nULM2GckoiJp7rri3kYt1?si=91ca1f50a35d4656